Background
Zoho CRM is one of Zoho's main solutions aimed at unifying teams and processes within companies, connecting areas such as sales, marketing, support and finance on a single platform. The core idea is simple and powerful: less complexity, more visibility and real collaboration between teams.
Core problem
To communicate this proposal, PUG developed the video “Jugaad – Zoho CRM for Everyone”, a 100% motion design project inspired by the Indian philosophy of innovating by doing more with less. The concept is based on the contrast between improvisation and solid construction — showing that, while improvisation solves the now, Zoho CRM creates lasting foundations for growth.
The video was entirely produced by PUG, with motion design, editing and sound design that reinforce the rhythm and clarity of the message, translating the essence of the brand: accessible technology, integrated intelligence and efficient simplicity.
