PUG was in charge of creating a series of FOOH videos for publicity on Novela Reis' social networks, on the Record television channel.

We did all the creative design and production in the cities. In the three capitals, São Paulo, Rio de Janeiro and Salvador, our filmmaker captured scenes at the Masp Museum, Arcos da Lapa and the Lacerda Elevator. We used 4 actors to interpret the reactions caused by the computer graphics work, which would be built later.

After recording, and having approved the modeling and artistic concepts with the client, we use advanced post-production techniques, such as tracking and rotoscoping, in a mix of programs, such as After Effects, Blender, among others.