Background
FOOH (Fake Out of Home) is content created with 3D and mixing reality with visual effects. These videos aim to capture the public’s attention, with impactful and quickly assimilated messages.
For the client Fort Atacadista, Pug carried out two FOOH video projects with different purposes and remarkable results.
Core problem
In the first, we created animations to announce the opening of four new stores, highlighting the brand's expansion in different regions. The animation reveals a helicopter removing a large cover from the top of the stores.
In the second, we developed a special video for Fort's F-Day, using the iconic inflatable balloon as the central element of the campaign
Both projects featured drone captures carried out in several Brazilian states, bringing an aerial perspective that enriched the visual narrative and reinforced the impact of the messages. From conception to final delivery, every detail was carefully thought out to ensure clear and engaging visual communication.
With these projects, Pug 'n' Play reinforces its ability to create FOOH content that expands brands' presence and engages their audiences in an effective and creative way.
